Guerrilla marketing

Guerrilla Marketing is a term, which was mentioned in homonymic book (1984) by Jay Conrad Levinson. Guerrilla Marketing is an unusual system of propagation on a low financial budget. Guerrilla Marketing is based on time, energy vision and imagination. There is no need of big commercial budgets. Guerrilla Marketing is not only a term, which has stepped in the popular vocabulary in above-mentioned, but it can also describe aggressive, unusual marketing methods in general.